An $118 sweatshirt won't save me

When companies weaponize my mommy exhaustion

Ok, so you know when you’re casually nurturing your online shopping addiction and minding your own business when a pop-up appears asking if you need help? Usually the pop-up is relatively benign. “Hi! I’m Julie, here to help you with your outdoor adventure needs! Let me know if you need help with sizing!” “Let’s be skincare besties! I’m here to help you find the clarifying cleanser you didn’t know you couldn’t live without.” “I noticed you have a few things in your cart - need help checking out?” Whatever.

But last week, I was browsing for overpriced sweatshirts on a variety of websites when THIS pop-up appeared (on one of the websites - I can’t remember which one).

I mean, truly fuck off.