I want this balm

Because Jenni Kayne wants me to want this balm

There is no ad campaign that has occupied more space in my brain (absolutely rent-free) than the ad campaign for Oak Essentials Moisture Rich Balm (Oak Essentials is owned by Jenni Kayne, a brand best known for their status sweaters, which are often worn to great effect by momfluencers. I do not own one, but as a sweater-head, I want one).

I also want this motherfucking $88 balm.