Charlie Kirk is the founder of Turning Point USA, a very chill organization that's devoted to promoting conservative politics in the next generation, particularly on college campuses, famously ridden with icky leftists who have opinions about stuff like genocide and human dignity. He very accurately describes feminism as being "far more about hating men than respecting women," which like, OBVIOUSLY. He claims that "having a father figure is a silent way of forming a child to be a mature citizen," which seems like a scientific truth AND underscores Kirk’s deep understanding of maternal labor. He told a 14-year-old interested in political science that she should pursue an Mrs. degree, and unsurprisingly has nuanced, humane views about immigration and U.S. citizenship. He is, in short, an American hero for our time.
He's also easy to hate and therefore to dismiss. Just another shitty white guy with shitty, violent politics. One in a sea of guys who look and sound exactly like him. And, because there's nothing much to distinguish him from his equally noxious peers, he is not a particularly compelling figure for young women to take life cues from. Talking points about motherhood being a beautiful calling blah blah blah notwithstanding.
Charlie Kirk's wife, on the other hand, poses a much more significant ideological threat to the next generation of girls and women. She holds the same toxic beliefs ("people used to know who a woman was or what a woman was, and now you don't") as her husband Charlie, but her specific spoonful of sugar really helps the alt right medicine go down. For Erika Kirk, and many conservative women leaders like her, their power lies in their storytelling. Their ability to reimagine disenfranchisement, patriarchal submission, and a wholesale acceptance that men will act in [white] [rich] [straight] [cis] women's best interests - as a radical, empowering adventure story. A bildungsroman, in which motherhood and wifehood transform the invisible caregiver into the heroine of her own Godly story. She even gets a sword.