Why are so many momfluencers Mormon?
And why are we talking about underwear?
Hi! Today, I’m sharing a piece from the archives, because when I first published it, I had a mere fraction of the readers I am so grateful to have today. I also spent a ton of time researching it and want more people to read it!
Recently, a handful of journalists have reached out to me about my thoughts about the newest Mormon momfluencer making waves, Nara Smith. She posts about her extravagant shopping trips, her beauty routines, her style choices, and she tradwifes it up with lots of cooking videos in which she proclaims to be making this or that for her husband.
Many people wonder why so many momfluencers happen to be Mormon, and today’s piece digs into the why of it all (it’s fascinating!) through a case study on one of the OG Mormom momfluencers, Amber Fillerup Clark.
We’ll be talking LDS underwear (it’s a thing), we’ll be talking purity culture, we’ll be talking (obviously) FEMINISM.
Enjoy!