Like no, this is not food. This is your mum’s Slimfast with a tech bro glow up.
“Stay full for 3-5 hours without a midday slump”
Guess what also does that - ACTUAL FOOD. The reason you’re getting a midday slump in the first place is because diet culture has indoctrinated you into thinking that you can subsist on coffee all morning.
Also in the crimes against food cannon. You can 10000% get all the vitamin C you need from food (obviously) but what they don’t say is that *too much* vitamin C irritates the gut lining and give you the shits.
Scurvy is not an issue for like 99% of the population and the people it does impact probably can’t buy these expensive ass supplements.
Does the Mormon church teach about the cleansing power that buckets of light imbue? How is a bucket of light measured? By it's reflection off the buckets of money you make for the Mormon church? The buckets of apple-cheeked children you can fit into your electric bucket bike?
The first comment here reminded me of Sourdough by Robin Sloan where the office characters drink boxed vitamins. In that book, the sourdough sets you free. At Ballerinafarm, the sourdough is the comfortable jail cell.
I saw the title for this article and knew exactly the company you were referring to! I recently saw a sponsored post for them on an influencer's account, and the whole "food is not enough" slogan really rubbed me the wrong way (especially because, dare I say, I really feel like this particular influencer should know better, but I digress). This marketing feels geared towards people with access to the widest variety of food, and the means to purchase this food. For people living in food deserts, or who are struggling to make ends meet, it seems really shitty to spread the message "food is not enough."
Gotta include this excellent DM from Laura Thomas, PhD, RNutr, I received this morning! I'll link to Laura's Instagram at the end of the comment.
Sara, your newsletter today reminded me of this atrocity against food:
https://uk.yfood.eu/products/yfood-500ml-meal-replacement
Like no, this is not food. This is your mum’s Slimfast with a tech bro glow up.
“Stay full for 3-5 hours without a midday slump”
Guess what also does that - ACTUAL FOOD. The reason you’re getting a midday slump in the first place is because diet culture has indoctrinated you into thinking that you can subsist on coffee all morning.
Also in the crimes against food cannon. You can 10000% get all the vitamin C you need from food (obviously) but what they don’t say is that *too much* vitamin C irritates the gut lining and give you the shits.
Scurvy is not an issue for like 99% of the population and the people it does impact probably can’t buy these expensive ass supplements.
Here's Laura's Insta - https://www.instagram.com/laurathomasnutrition/?hl=en
Does the Mormon church teach about the cleansing power that buckets of light imbue? How is a bucket of light measured? By it's reflection off the buckets of money you make for the Mormon church? The buckets of apple-cheeked children you can fit into your electric bucket bike?
The first comment here reminded me of Sourdough by Robin Sloan where the office characters drink boxed vitamins. In that book, the sourdough sets you free. At Ballerinafarm, the sourdough is the comfortable jail cell.
Good article again, Sara!
I saw the title for this article and knew exactly the company you were referring to! I recently saw a sponsored post for them on an influencer's account, and the whole "food is not enough" slogan really rubbed me the wrong way (especially because, dare I say, I really feel like this particular influencer should know better, but I digress). This marketing feels geared towards people with access to the widest variety of food, and the means to purchase this food. For people living in food deserts, or who are struggling to make ends meet, it seems really shitty to spread the message "food is not enough."