Momfluencer culture is a lot of things. Sometimes it’s consumerism by way of affiliate links for status strollers, linen baby slings, and MLM leggings. Sometimes it’s education by way of accredited mental health experts. Sometimes it’s inspiration by way of bespoke nurseries and DIY diaper balms. Sometimes it’s aspiration by way of clean countertops and clutter-free play rooms. Sometimes it’s white ideals of maternal femininity. Sometimes it’s ballet. Sometimes it’s a slice of pineapple that looks like a star.
And sometimes it’s ableist as hell!
