In recent years, I’ve noticed brands making a concerted effort to appear as though they’re aware that gender inequity within the home is a problem. Because they’re cool brands, not REGULAR brands. See below for a comprehensive analysis of this particularly obnoxious marketing strategy.
This cream is not about anti-aging!!!
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Longtime readers of this newsletter know that I love my ads. I’m an avid collector, and I’ll probably never tire of chronicling what my ads say about me, my shopping habits, and what the culture is telling me I need to want.
Consider this Downy advertisement featuring a Feminist Dad™ coming home from a long day selling Subarus.