This Vacuum Runs On Mom Power

Long, audible, bone-tired S I G H

In recent years, I’ve noticed brands making a concerted effort to appear as though they’re aware that gender inequity within the home is a problem. Because they’re cool brands, not REGULAR brands. See below for a comprehensive analysis of this particularly obnoxious marketing strategy.

Consider this Downy advertisement featuring a Feminist Dad™ coming home from a long day selling Subarus.