In Pursuit of Clean Countertops

In Pursuit of Clean Countertops

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In Pursuit of Clean Countertops
In Pursuit of Clean Countertops
This Vacuum Runs On Mom Power
Pretty/Ugly Things

This Vacuum Runs On Mom Power

Long, audible, bone-tired S I G H

Sara Petersen's avatar
Sara Petersen
Oct 08, 2024
∙ Paid
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In Pursuit of Clean Countertops
In Pursuit of Clean Countertops
This Vacuum Runs On Mom Power
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In recent years, I’ve noticed brands making a concerted effort to appear as though they’re aware that gender inequity within the home is a problem. Because they’re cool brands, not REGULAR brands. See below for a comprehensive analysis of this particularly obnoxious marketing strategy.

BRANDFLUENCED

This cream is not about anti-aging!!!

Sara Petersen
·
September 22, 2023
This cream is not about anti-aging!!!

Longtime readers of this newsletter know that I love my ads. I’m an avid collector, and I’ll probably never tire of chronicling what my ads say about me, my shopping habits, and what the culture is telling me I need to want.

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Consider this Downy advertisement featuring a Feminist Dad™ coming home from a long day selling Subarus.

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