This cream is not about anti-aging!!!
It's about RADIANCE. It's about feminism.
Longtime readers of this newsletter know that I love my ads. I’m an avid collector, and I’ll probably never tire of chronicling what my ads say about me, my shopping habits, and what the culture is telling me I need to want.
Some ads are egregious offenders, screaming to be textually incinerated. Others are low-budget and pitiable but still reliant on reductive mommy stereotypes. Some are patently infuriating.
But there’s a new ad in town and she’s worthy of this newsletter’s attention. Please meet the I’m not a regular ad, I’m a cool ad ad.
The I’m not a regular ad, I’m a cool ad ad starts her sales pitch with a little hey girl hey familiarity. She presumes to get me by prefacing her attempts to loosen my pursestrings by aligning herself with me, the consumer, rather than all the other ads. Damn the man the other ads, she says while wearing her vintage Che Guevara tshirt she stole from her ex-boyfriend. She wants me to believe that the other ads aren’t my friends like the I’m not a regular ad, I’m a cool ad ad is - they don’t have my best interests at heart. But the I’m not a a regular ad, I’m a cool ad is self-aware and she can prove it by highlighting the bullshit of a particular marketing claim, only to replace that claim with the same claim, albeit dressed up with new synonyms.
