Who's Your Niche Momfluencer Obsession?
Kelly Havens Stickle is not exactly a household name in the mamasphere, but her account tends to inspire a sort of obsessive following. So today I want to know - who are your niche momfluencers of choice? What is it about them that keeps you compulsively clicking?
Carly Riordan (@carly) and Sarah Patrick (@sarahkjp) - both are long-time lifestyle influencer that now have kids. I wouldn’t say I’m obsessed, but they are the biggest traditional influencers I follow, and I have followed them both for over a decade! Sarah is a bit more curated in what she shares (her and husband our entrepreneurs), but they both feel very relatable to me, and I don’t think I’ve ever felt ‘less than’ when engaging with their content. It’s all still aspirational, but it’s no secret that they are both businesses.
Martina Thornhill is mine -- she's a ceramicist but also shares a lot of home and parenting stuff, and she's like the version of me as a mom/person I imagine/fantasize myself being, if I had time and money and executive functioning skills to actually do all the things I want to do (like home projects, cooking fresh and creatively, making things, and generally seeming to do everything very thoughtfully).