Carly Riordan (@carly) and Sarah Patrick (@sarahkjp) - both are long-time lifestyle influencer that now have kids. I wouldn’t say I’m obsessed, but they are the biggest traditional influencers I follow, and I have followed them both for over a decade! Sarah is a bit more curated in what she shares (her and husband our entrepreneurs), but they both feel very relatable to me, and I don’t think I’ve ever felt ‘less than’ when engaging with their content. It’s all still aspirational, but it’s no secret that they are both businesses.
I don't follow Sarah but I follow her husband (I bought a baseball hat from their company for my bachelorette weekend over 5 years ago and still wear it!). I live in the Boston area and don't dress nearly that preppy, but I find that New England aesthetic soothing, somehow? I also appreciate that they have one child and seem content. I am pregnant with my second now but it's been a long road and I have come to really enjoy life with one, and rarely see it shown among the big momfluencer-types.
Martina Thornhill is mine -- she's a ceramicist but also shares a lot of home and parenting stuff, and she's like the version of me as a mom/person I imagine/fantasize myself being, if I had time and money and executive functioning skills to actually do all the things I want to do (like home projects, cooking fresh and creatively, making things, and generally seeming to do everything very thoughtfully).
New subscriber so apologies if she’s been discussed, and maybe not niche, but Karrie Locher is HUGE amongst my fellow early 30s moms. I personally had to unfollow because I was making myself insane while breastfeeding because of her suggestions (and when she announced her fifth child, a daughter, when I was trying to get pregnant again).
Her content started out very educational from her background as a postpartum RN, but has shifted to primarily paid partnerships. It’s been an interesting switch!
Bekah Martinez - her evolution from Bachelorette girlie to crunchy mom with kids named "Ruth" and "Ernest" is really fascinating – and she's also still a very traditional influencer while marketing herself as a more off-the-grid natural type...
Ok, after reading in the comments about Shannon Stronger I checked out her blog and her most recent post is about she could NOT do the “off grid” thing AND give her many kids a homeschool education!
Here's mine: Shannon Stonger of Nourishing Days blog. She and her husband went off grid to live as Christian farmers. She isn't very active anymore but I did buy her cookbook 100% Rye. I also check in with Jason and Julie who have a YouTube channel. Both Shannon and Julie have a whole Lotta kids, Julie just had either number 10 or 11.
Erin Boyle (@eboyle) has been a lifestyle blogger, maker, and influencer I've followed for years. I don't know how she'd feel about being called a momfluencer, but she often writes about parenthood among many other subjects.
It’s Logan Randazzo for me. She has a crossover into MLM because she got rich from essential oils early on and now has enough down lines that she rarely ever posts about oils. But if you want to go down the rabbit hole, you can follow some of her down lines.
On the BF topic-today "Hannah" posted a cryptic but obvious response to the article recently written. Of course her fans came to her defense and showered her with platitudes and compliments . My thought was-why BF should not respond at all. I saw it as a cry for her fans to defend and her army to come to her rescue. A secure confident response would be none. That in itself showed me that she needed her fans to defend her.
The only one I can remember following is @eliseblaha and after a bit she took her kids off and didn’t really focus on motherhood. But I still miss her!
Ashley Iaconetti and Ashley Spivey are my favorite influencers from Bachelor Nation- they’ve transitioned more to mom content the last couple years.
I have listened to Ashley I’s I Don’t Get It podcast since right before I had my 7 yo so even though she’s only been a mom for 2.5 years I had an existing parasocial relationship with her. I also loved the Ashley/Jared relationship and story of how she met and eventually married her husband.
Ashley Spivey’s one living child was born November 2022, but her child CJ was stillborn November 26,2020 (also my birthday) so I’ve been very invested in her infertility story and IVF journey. Her current content is very political and she advocates for stillbirth legislation as well but there’s a good bit of cute kid activities and meals. Her daughter started Little Gym recently so I’ve been enjoying remembering that time of my life in parent/child classes. She’s always been very responsive in DMs and appreciative if I repost her content.
Carly Riordan (@carly) and Sarah Patrick (@sarahkjp) - both are long-time lifestyle influencer that now have kids. I wouldn’t say I’m obsessed, but they are the biggest traditional influencers I follow, and I have followed them both for over a decade! Sarah is a bit more curated in what she shares (her and husband our entrepreneurs), but they both feel very relatable to me, and I don’t think I’ve ever felt ‘less than’ when engaging with their content. It’s all still aspirational, but it’s no secret that they are both businesses.
I don't follow Sarah but I follow her husband (I bought a baseball hat from their company for my bachelorette weekend over 5 years ago and still wear it!). I live in the Boston area and don't dress nearly that preppy, but I find that New England aesthetic soothing, somehow? I also appreciate that they have one child and seem content. I am pregnant with my second now but it's been a long road and I have come to really enjoy life with one, and rarely see it shown among the big momfluencer-types.
SUCH a good point!
Martina Thornhill is mine -- she's a ceramicist but also shares a lot of home and parenting stuff, and she's like the version of me as a mom/person I imagine/fantasize myself being, if I had time and money and executive functioning skills to actually do all the things I want to do (like home projects, cooking fresh and creatively, making things, and generally seeming to do everything very thoughtfully).
She just became a mom last week but I have been really into Lily Chapman lately!
New subscriber so apologies if she’s been discussed, and maybe not niche, but Karrie Locher is HUGE amongst my fellow early 30s moms. I personally had to unfollow because I was making myself insane while breastfeeding because of her suggestions (and when she announced her fifth child, a daughter, when I was trying to get pregnant again).
Her content started out very educational from her background as a postpartum RN, but has shifted to primarily paid partnerships. It’s been an interesting switch!
Yes! I had to unfollow as well - I didn't end up breastfeeding and the sponcon was driving me nuts.
Bekah Martinez - her evolution from Bachelorette girlie to crunchy mom with kids named "Ruth" and "Ernest" is really fascinating – and she's also still a very traditional influencer while marketing herself as a more off-the-grid natural type...
McKinli Hatch - I am begging once again for the deep dive
I think I'm gonna have to interview you for this one!
Will literally pitch in however I can help. taragiancaspro at gmail
Ok, after reading in the comments about Shannon Stronger I checked out her blog and her most recent post is about she could NOT do the “off grid” thing AND give her many kids a homeschool education!
It seems like she was washing clothes by hand!?
https://www.nourishingdays.com/2023/10/the-homeschool-years/
Here's mine: Shannon Stonger of Nourishing Days blog. She and her husband went off grid to live as Christian farmers. She isn't very active anymore but I did buy her cookbook 100% Rye. I also check in with Jason and Julie who have a YouTube channel. Both Shannon and Julie have a whole Lotta kids, Julie just had either number 10 or 11.
Erin Boyle (@eboyle) has been a lifestyle blogger, maker, and influencer I've followed for years. I don't know how she'd feel about being called a momfluencer, but she often writes about parenthood among many other subjects.
It’s Logan Randazzo for me. She has a crossover into MLM because she got rich from essential oils early on and now has enough down lines that she rarely ever posts about oils. But if you want to go down the rabbit hole, you can follow some of her down lines.
Oh wow always into an MLM crossover!
On the BF topic-today "Hannah" posted a cryptic but obvious response to the article recently written. Of course her fans came to her defense and showered her with platitudes and compliments . My thought was-why BF should not respond at all. I saw it as a cry for her fans to defend and her army to come to her rescue. A secure confident response would be none. That in itself showed me that she needed her fans to defend her.
The only one I can remember following is @eliseblaha and after a bit she took her kids off and didn’t really focus on motherhood. But I still miss her!
Ashley Iaconetti and Ashley Spivey are my favorite influencers from Bachelor Nation- they’ve transitioned more to mom content the last couple years.
I have listened to Ashley I’s I Don’t Get It podcast since right before I had my 7 yo so even though she’s only been a mom for 2.5 years I had an existing parasocial relationship with her. I also loved the Ashley/Jared relationship and story of how she met and eventually married her husband.
Ashley Spivey’s one living child was born November 2022, but her child CJ was stillborn November 26,2020 (also my birthday) so I’ve been very invested in her infertility story and IVF journey. Her current content is very political and she advocates for stillbirth legislation as well but there’s a good bit of cute kid activities and meals. Her daughter started Little Gym recently so I’ve been enjoying remembering that time of my life in parent/child classes. She’s always been very responsive in DMs and appreciative if I repost her content.
Whitney Leigh Morris (https://www.instagram.com/whitneyleighmorris/) because she's not technically a momfluencer but at the same time she kind of is. Mary Catherine Starr (https://www.instagram.com/momlife_comics/) because I feel seen.
Jennifer L. Scott
Sasha Dube Pia Baroncini motherblu (Hayley) and lalia gohar (does she count???)
never heard of them!!