Quick, get your Mom Bag!

Let's fill 'er up.

This utter beaut of an ad was forwarded to me by an In Pursuit reader, something I highly recommend and encourage. Truly, nothing makes me happier than shitty ads attempting to sell mothers stuff they usually don’t need predicated on flattened mommy stereotypes. Whether we’re Busy Moms™, Trendy Moms™, or Tough Mothers™, nothing makes us feel more seen than an ad addressed to our unique, individual selves!!!

“Give Mom the gift of more space!” Fine. Sure. Harmless enough. Slightly grossed out by the universalizing of “Mom” (versus, for example, “your mom”) but it’s a relatively G-rated offense.

First pressing question. What the FUCK is a “mom bag?”