I love your WTFs - they always make me 😂 The cultural stereotypes aren’t going to dismantle themselves!!
I come from the world of advertising and marketing (3.5 years in remission in the much safer, kinder, and more responsible field of UX), and can say I know shoddy copywriting when I see it. I’m sure this was not market research or something tested with unhinged focus groups, but some underpaid young person trying to fulfill a bad brief or create a concept that didn’t have quite enough oversight to, for example, reconcile “your mom” and “Mom” as the same person.
That being said...Do better!! Advertising industry, young inexperienced copywriters, in house marketing execs!! Do better. I’m sure in this case, a team of mostly dudes who are like “yeahh if I saw this ad, I’d be into it!” Do better. Someone call junkluggers and tell them to revise their style guide.
Are the Mommy Bags not a thing where you are? Here in Dubai we have Mommy Bags and Daddy Bags and they are ubiquitous and also hilarious. And ridiculous, great takedown
I love your WTFs - they always make me 😂 The cultural stereotypes aren’t going to dismantle themselves!!
I come from the world of advertising and marketing (3.5 years in remission in the much safer, kinder, and more responsible field of UX), and can say I know shoddy copywriting when I see it. I’m sure this was not market research or something tested with unhinged focus groups, but some underpaid young person trying to fulfill a bad brief or create a concept that didn’t have quite enough oversight to, for example, reconcile “your mom” and “Mom” as the same person.
That being said...Do better!! Advertising industry, young inexperienced copywriters, in house marketing execs!! Do better. I’m sure in this case, a team of mostly dudes who are like “yeahh if I saw this ad, I’d be into it!” Do better. Someone call junkluggers and tell them to revise their style guide.
* brownie points not guaranteed
Really, WTF! Love this post. It reminds me of “mom jeans” on SNL
Are the Mommy Bags not a thing where you are? Here in Dubai we have Mommy Bags and Daddy Bags and they are ubiquitous and also hilarious. And ridiculous, great takedown