I'm just here to ask why any adult woman would willing buy a pair of jeans called Mom Jeans. I understand a brand for the Youths calling a style 'Mom' (I know Topshop had one a few years ago) because the Youth can get away with it. But I cannot imagine a friend saying "I like your jeans" and having to say "Thanks! They are called Mom Jeans!"
*Insert the gif of the SNL skit for Mom Jeans "when you've given up! Knit vest gift with purchase"*
To be totally honest, the whole brand looks like a scam 😂 stock photos on a website to sell jeans to literally anyone who will buy them that come in at about 20% the quality they were advertising.
This article and all the commentary was so good 🤌🏻💯 The man behind the jeans is just… really I don’t have words.
I purchased a backpack/purse situation from an ad some years ago (like around the time ads really started ramping up) and it arrived as a complete piece of junk. Smaller than expected, not at all leather as advertised, and literally just a bag in a poly bag, no branding on a card or a receipt or anything.
So many branding scams, not enough time. It makes me laugh at the absurdity and then makes me rage scream (especially as a brand messaging professional) at the fact that this type of shit without integrity just gets to happen and take advantage of others.
Let’s please follow up in 12 weeks to see if this does still in fact exist!
Hilarious! You hit on what I was thinking about a similar website recently, but funnier ("wtf no" is as far as I got). I'm with the adult women who refuse to buy Mom jeans. I am the Mom, and Mom wants the Christopher Robin Sara jeans. Not another ceramic mug.
Can we also talk about scam brands? I’m so tired of trying to figure out if this cute dress for my kindergartner I see on this ad is from an actual company or if it’s a bait and switch. Etsy isn’t even safe anymore. There’s so many scams on there I don’t bother anymore.
Okay, but the words on the first ad are barely describing the pants pictured. Except maybe the straight leg part. AI all up and down the place. That man does NOT exist (Have not checked, don't care). Fun post tho, thank you!
So all of this is true and ridiculous and yet… how many people do you know are actually confident in their fashion style? I expect most people do have some pieces from everlane, outfitters, express and maybe even chicos. Especially if we count things they bought years ago and still like or hang on to. So if we set aside the ultra thin influencer models (which we shouldn’t), maybe this company is just leaning into the person who has no idea what jeans they want or look good in, which is likely most average people? Just chiming in to say that while marketing strategies are meant to be coherent, people’s fashion purchases are definitely not, which might be why this brand survives, if it does.
This all feels related to that YouTube video about clothing scams: https://youtu.be/MqyJZsGFZ3M?feature=shared Gives me that "what is even real anymore?" feeling... Do these jeans even exist? Was all of the copy written by chatgpt? (probably)
I'm just here to ask why any adult woman would willing buy a pair of jeans called Mom Jeans. I understand a brand for the Youths calling a style 'Mom' (I know Topshop had one a few years ago) because the Youth can get away with it. But I cannot imagine a friend saying "I like your jeans" and having to say "Thanks! They are called Mom Jeans!"
*Insert the gif of the SNL skit for Mom Jeans "when you've given up! Knit vest gift with purchase"*
To be totally honest, the whole brand looks like a scam 😂 stock photos on a website to sell jeans to literally anyone who will buy them that come in at about 20% the quality they were advertising.
The only question left is… where do I find those Christopher Robin Mom jeans in that Instagram ad??? I want….
This article and all the commentary was so good 🤌🏻💯 The man behind the jeans is just… really I don’t have words.
I purchased a backpack/purse situation from an ad some years ago (like around the time ads really started ramping up) and it arrived as a complete piece of junk. Smaller than expected, not at all leather as advertised, and literally just a bag in a poly bag, no branding on a card or a receipt or anything.
So many branding scams, not enough time. It makes me laugh at the absurdity and then makes me rage scream (especially as a brand messaging professional) at the fact that this type of shit without integrity just gets to happen and take advantage of others.
Let’s please follow up in 12 weeks to see if this does still in fact exist!
Hilarious! You hit on what I was thinking about a similar website recently, but funnier ("wtf no" is as far as I got). I'm with the adult women who refuse to buy Mom jeans. I am the Mom, and Mom wants the Christopher Robin Sara jeans. Not another ceramic mug.
Can we also talk about scam brands? I’m so tired of trying to figure out if this cute dress for my kindergartner I see on this ad is from an actual company or if it’s a bait and switch. Etsy isn’t even safe anymore. There’s so many scams on there I don’t bother anymore.
I clicked on that same IG ad and felt - SO confused.
This was so, so funny! Thank you.
Did someone ask AI to invent a new jeans brand? I'm gettin those old-lady-invents-bra ads, which are totally made-up (the bras and the ads).
Okay, but the words on the first ad are barely describing the pants pictured. Except maybe the straight leg part. AI all up and down the place. That man does NOT exist (Have not checked, don't care). Fun post tho, thank you!
Thank you! 🤩
these look like jeans made by AI
There's a medicine ad on television that says one of the side effects is "bad taste."
So all of this is true and ridiculous and yet… how many people do you know are actually confident in their fashion style? I expect most people do have some pieces from everlane, outfitters, express and maybe even chicos. Especially if we count things they bought years ago and still like or hang on to. So if we set aside the ultra thin influencer models (which we shouldn’t), maybe this company is just leaning into the person who has no idea what jeans they want or look good in, which is likely most average people? Just chiming in to say that while marketing strategies are meant to be coherent, people’s fashion purchases are definitely not, which might be why this brand survives, if it does.
This all feels related to that YouTube video about clothing scams: https://youtu.be/MqyJZsGFZ3M?feature=shared Gives me that "what is even real anymore?" feeling... Do these jeans even exist? Was all of the copy written by chatgpt? (probably)
Magical thinking dependent algorithm: sending me “holy clothing” ads. I cannot even begin to fathom who would wear these but sure as shit isn’t me.